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Local Market Partners Leader

Coca-Cola Hapeville, GA
cde growth horeca leadership rtm team manager strategy franchise cross functional finance drive ic
March 22, 2023
Hapeville, GA

The Local Market Partners/Hotel, Restaurant and Café Channels (LMP/HORECA) Leader will report into the Route to Market/Local Market Partners (RTM/LMP) Sr. Leader. This role is responsible to lead the team made up of the Cold Drink Equipment/Immediate Consumption (CDE/IC) Director, Sr. LMP/CDE Analyst, Sr. Manager CDE, Sr. Commercial Manager Alternative Routes to Market (ARTM)/LMP and Sr. Commercial Manager, LMP. This person will be responsible for the strategy and execution of CDE market plans in both retail and Foodservice and On-Premise (FSOP). It is also responsible to ensure topline revenue growth and margin expansion through the LMP programs and ARTM programs that support NAOU's FSOP business.

Position Responsibilities:

  • Works directly with bottlers and franchise leads in an action-oriented manner, to create, develop and deploy LMP and HORECA plans, targeted to expand our IC footprint

  • Collaborates with system to develop long term execution capability expansion, sufficient investment in equipment and sales capability to achieve execution objectives within LMP and HORECA business

  • Sets direction on necessary routines to ensure goals and objectives are being met across the NAOU markets

  • Manages multiple projects with Franchise and Bottling partners that are highly organized and structured to add positive ROI to the system

  • Collaborate with NAOU Bottler(s), cross functional colleagues (Channel Marketing, Finance, Customer Service, Freestyle, Settlement, Customer Care, IT, Digital teams, CCBSS, Category Insights, Coke NA, etc.) and Suppliers to deliver high quality solutions and project outputs

  • Develops talent and empowers team to pivot with the shifting business

Key Focus Areas:

Strategic Thinking

  • Ability to set direction for future needs that open growth opportunities

  • Be recognized as a thought leader in LMP and HORECA

  • Synthesize broad information, gather data, and form patterns to connect the dots in a unique way

People Leadership:

  • Collaborate with cross functional departments (Bottlers, Sales, Channel Strategy and Development, RGM) on complex, multi-faceted projects focused on creating incremental System Value

  • Drive high team engagement through trust, transparency, and inclusive environment

  • Strong communication skills and presentation skills to inform, ask and/or act upon information and results related to CDE/LMP

Relationship Management:

  • Builds strong relationships with business partners and key stakeholders

  • Ability to challenge others and drive strategic ideas

  • Negotiate various puts and takes that equate to a win/win for the system

System Knowledge:

  • Constantly seek to broaden reach in terms of System teams and resources to build/leverage a connected network

  • Seek diverse perspectives and import best practices from non-traditional sources to build unique and creative solutions to complex problems

Experience & Background:

  • Bachelors degree

  • 10 years of leadership experience Commercial / Commercial Ops / Finance / Strategy / RTM or applicable fields

  • Ability to drive cross-functional support and cross-system alignment, not least leading and smoothly running alignment and collaboration to ensure that OU RTM strategies are fully owned by GMs and the system across the OU

  • Demonstrates solid and influential experience with bottler/franchise system

  • Solid understanding of System business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skills


People Leadership; Executive Leadership; Strategic Objectives; Teamwork; Influence; Communication

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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