VP, Solutions Engineer

Kantar Atlanta, Georgia
engineer sales kantar brand data marketing people creative media media team delivery renew analytics
March 23, 2023
Atlanta, Georgia
InsightsKantar is the world s leading data, insights and consulting company and our Insights colleagues are experts in human understanding. They help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers. Job Details Kantar is the world s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce, and customer experience, they help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers. NA Sales: Sales EngineerPrimary ObjectiveEnsure a strong fit with Kantar s service offerings and our clients marketing challenges across a variety of s olution including brand strategy/guidance, creative , media, and analyticsEssential Responsibilities T rusted advisor and subject matter expert to both internal teams and customer partners ; shar es insights and findings to help clients improve their business and social intelligence needsRun s in-depth explanations that highlight Kantar s value proposition as well as uncover and demonstrate compatibilitiesDelves into the client s business challenges and processes, and identif ies any opportunities, risks, or issues that need to be considered during the sales processWith Sales , lead the qualification of opportunities for Kantar s leadership for resource allocation and planning purposesPartner s with sales reps in scoping out how Kantar will be used within the prospect s organization, in particular mapping out use cases, partners, proposal strategyAssist the New Logo s ales team with closing large accounts and the Core Account sales team with cross - selling to existing accountsCollaborates with s ales reps to develop proposals and develop pricing strategiesC reate s best in class training materials to scale your knowledge across the Sales teamUnderstanding key value propositions to a variety of partners within an organization, from Director level staff to the CMOPlan s and implements proof of concepts and technical validations, ensuring that all partners are engaged and informed throughout the processKeep s internal partners (Solutions Delivery and Client Management t eams) informed and involved throughout the process, ensuring that momentum is maintained with the client , and next steps are clearly definedEnsur es a thorough handover of the client to the team responsible for onboarding and implementationEssential K nowledge & E xperience10+ years experience as a solution delivery or client delivery lead in any of the following areas: brand strategy, brand guidance, creative and media measurement services, marketing analyticsDemonstrated experience deliver ing technical demonstrations in an engaging way.Use the red Application button below to Read More / Continue the application process.

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